Meet Closer.
Your AI Sales Agent.
Closer responds to every inbound lead within seconds — qualifying, booking demos, and creating pipeline while your human reps sleep. He never forgets to follow up. He never lets a lead go cold.
Hire Closer →“Your best lead submitted a form at 11:43pm. Nobody responded until Tuesday.”
Speed-to-lead is the single biggest predictor of B2B close rate. Research consistently shows 21× higher conversion when the first response happens within 5 minutes. For most companies, the average first response is over 42 hours. That gap — between the lead submitting a demo request and your SDR opening their CRM — is where most of your pipeline leaks.
The solution isn't hiring more SDRs. The average SDR costs $65,000–$95,000/year before quota and benefits. They cover business hours. They go on vacation. Closer covers every hour your SDR doesn't. He doesn't need a ramp period.
Lead response. Qualification. Booking. All of it.
Respond to demo requests
/contact, /pricing, demo forms
Qualify leads against ICP
Configurable criteria — industry, size, budget
Book discovery calls
Real-time calendar check + confirmation
Answer pricing questions
Configured knowledge base
Warm hand-off to human AE
With full transcript + qualification score
Follow up on abandoned chats
Re-engage in the same conversation thread
Handle quote intake
Configure scope + capture requirements
Route disqualified leads
Sends to newsletter or nurture vs. AE queue
Closer is live on voice, chat, and SMS.
Voice
- Answers inbound calls in real time
- Books appointments while on the call
- Warm transfers to humans when escalation is needed
Chat
- Embeds on any page via a single script tag
- Routes to the right employee based on the page it's on
- Handles FAQs, qualifies leads, and creates CRM records
SMS
- Responds to inbound texts within seconds
- Follows TCPA-compliant opt-out handling
- Threads into the same contact timeline as voice and chat
- Classifies inbound emails by intent
- Routes to the right department automatically
- Drafts a reply for human review or sends directly at your discretion
From inbound lead to booked demo in four steps.
Closer responds in seconds. Qualifies on first touch. Hands off warm leads with full context.
A lead lands on your pricing or contact page
A prospect submits a demo form at 11pm, opens the /pricing chat, or texts your sales number. Closer responds within seconds — not Tuesday morning. The routing is configured once: ?employee=sales-outreach on your /pricing widget, your demo-request page, and your sales line.
Closer qualifies against your ICP in the first exchange
Closer's qualification criteria are configured in plain language: company size, industry, budget range, job title. A qualifying lead gets a demo booking. A disqualified lead gets a polite redirect to documentation or a self-serve option. No quota pressure, no awkward pauses — Closer runs the qualification the same way every time.
Demo booked, calendar confirmed, lead record created
Closer checks your AE's availability in real time and books the slot during the conversation — no back-and-forth email chain. He creates a CRM record with the full conversation transcript, qualification outcome, and a suggested next action. Your AE opens the task and has everything they need before the first call.
Your AE gets a warm lead with full context
A Sales department task lands on the kanban board: conversation transcript, qualification verdict, booked slot. The AE doesn't spend the first 10 minutes re-asking discovery questions. Closer already asked them. Deals close faster when your reps start at step 3 instead of step 1.
Closer answers where your leads land.
Widget param: ?employee=sales-outreach
→ Visitor chats with Closer (Sales), not Reese
Widget param: ?employee=sales-outreach
→ Demo request page — Closer qualifies and books
(no param — org default)
→ General contact — defaults to Reese (Receptionist)
Add ?employee=sales-outreach to your /pricing and /demo widgets. Closer answers those pages specifically. Your general contact page defaults to Reese. One platform — each page gets the specialist who's right for that context.
How Closer actually sounds.
Visitor: “How much does it cost for a team of 12?”
Closer: “Happy to walk you through that. To give you the right picture — are you primarily looking for sales/marketing support, or are you dealing with a support/ops bottleneck? That changes which departments are the right fit.”
Closer: “Hi, this is Closer from Palatai — thanks for reaching out. I saw you were asking about the Sales department. Can I ask: are you currently using an SDR or trying to replace one?”
Lead responds → Closer qualifies and books a call for 9am Tuesday.
Closer: “I've captured your details and qualified you for a conversation with our account team. I'm going to create a task for Sarah — she'll have the full context of what we covered. Does Thursday at 2pm ET work, or would you prefer I find another slot?”
What Closer replaces.
An SDR costs $65,000–$95,000/year in base salary — before quota, benefits, tools, and onboarding. For that cost, you get 8 hours of coverage per day. Response times outside business hours: zero. First response time inside business hours: industry average 42 hours.
Closer responds in seconds. He qualifies on the first touch. He hands warm leads to your AE team with full context. For a B2B company closing deals at $15,000 average contract value, recovering one deal per month from faster response covers Closer's annual cost in a single close.
B2B SaaS: 5 warm calls on the calendar after a conference week.
While the AE was at SaaStr in San Francisco, Closer handled 17 inbound chat and SMS leads over 3 days — qualified 9 as “demo-worthy”, booked 5 discovery calls on the AE's calendar, and disqualified 8 with a self-serve recommendation. The AE returned to 5 warm calls on the calendar, transcripts in hand.
Hire Closer. Close more pipeline.
HIRE VANCE — SALES DEPARTMENT
$1,497/mo
No setup fee for the Sales dept
- → Outbound + inbound prospecting
- → Proposal builder
- → Lead qualification
- → CRM integration
The Sales department includes Closer and your full outbound/inbound sales capability. Add Always-On Channels (+$750/mo) to give Closer his own inbound number and chat widget.
See Sales department →ADD ALWAYS-ON CHANNELS TO ANY HIRE
+$750/mo
+ $2,500 one-time setup
- → Voice
- → Chat
- → SMS for this agent
Already hiring another agent? Add Always-On Channels for +$750/mo. The agent answers in their own role-specific persona.
See all departments →Questions about Closer.
Your inbound pipeline,
covered 24/7.
Every lead responded to in seconds. Every demo booked before your AE wakes up. Closer starts today — no ramp period.